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March 06, 2013

When the fire chief wants iPads instead of rugged gear

The other day I was engaged in a conversation at a party. Turns out my conservation partner was the fire chief of an affluent community of about 120,000. We talked about our respective jobs and soon found we had something incommon: rugged computing equipment. They use Panasonic Toughbooks, but the fire chief said something that has been on my mind for a while now. He said they liked the Toughbooks just fine, but he considered them much too expensive and they'd just buy iPads instead. He said he doesn't care if the iPads break, they'll just replace them with new ones because consumer tablets cost so little.

I can see that rationale. It's one thing if a professional tool costs 50% more than a consumer grade tool. But another if the professional tool costs five to ten times as much. Over the past few years I've seen large chains buy massive numbers of consumer smartphones and tablets instead of the rugged industrial-grade handhelds and tablets they used to buy. Sometimes it seems like the rugged computing industry is missing out on a great opportunity to benefit from the boom in smartphones and tablets by staying with older technologies and very high-end pricing instead of offering ruggedized versions of what today's consumers want.

Posted by conradb212 at March 6, 2013 03:57 PM