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August 31, 2012

"The Windows Marketplace for Mobile for windows mobile 6.x devices is closing"

"The Windows Marketplace for Mobile for windows mobile 6.x devices is closing" -- that was the title of a March 8, 2012 entry at answers.microsoft.com. In it, it said among other things, "Beginning May 9, 2012, the Windows Mobile 6.x Marketplace service will no longer be available. Starting on this date, you will no longer be able to browse, buy or download applications directly on your Windows Mobile 6.x phone using the Windows Mobile 6.x Marketplace application and service." Signed The Windows Phone Team (with "Ready for a new phone? Explore the latest Windows Phones -- now with over 60,000 applications and games available!" in their signature). I mean, the fact that the announcement was made by the Windows Phone team, whose job it is to replace Windows Mobile, and not whoever is responsible within the Windows Embedded contingent tasked with presiding over Windows Embedded Compact speaks volumes.

Good Grief.

What was Microsoft thinking? The one saving grace of what's left of Windows Mobile or Windows Embedded Compact, or whatever it's called these days, was the Windows Marketplace from which you could download apps directly into the device. Whenever I got a new Windows Mobile device for testing, the first thing I always did was download a few essentials, such as Google Maps, Bing, Facebook, Handmark's ExpressNews, a couple of utilities and converters, etc. Now you can't even do that anymore.

It's as if Microsoft (or whatever feuding faction within Microsoft presides over the demise of Windows Mobile these days) had dropped even the last ounce of pretense that they intend to maintain Windows Mobile as a viable contender to iOS and Android. Windows Mobile never was that, of course, but the nicely done Marketplace at least let long-suffering users personalize their devices to some extent. No more.

That is truly regrettable. I don't think anyone ever loved Windows Mobile, but fact is that even today, in 2012, the vast majority of industrial and vertical market mobile hardware still runs one version of Windows Mobile or another. By ditching the Marketplace, Microsoft now has made sure that Windows Mobile devices are truly usable only via 100% custom-designed software that mostly avoids the OS interface altogether.

That is not a happy situation for all the rugged hardware vendors who have faithfully designed, manufactured and marketed innovative, reliable, high quality devices for all those years, and now are saddled with an ancient software platform that is neither supported properly by Microsoft, nor competitive against newer platforms, even those incompatible ones from Microsoft.

Posted by conradb212 at August 31, 2012 04:56 PM

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