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June 26, 2012

Microsoft's entry into tablet hardware a result of partner failure?

Ever since Microsoft provided a glimpse at a couple of "Surface" tablet hardware prototypes, some in the media are describing Microsoft's apparent entry into the hardware market as a result of Microsoft hardware partner failure. As if, somehow, the combined might of the world's computer manufacturers failed to come up with tablet hardware good enough to do Windows justice.

Nothing could be farther from the truth.

The reason why Windows-based tablets never were a major commercial success lies squarely in Microsoft's corner, and not in that of the hardware partners. For stating the very obvious: Windows has never been a tablet operating system. It was designed for use with a keyboard and a mouse. It does not work well with touch, and it did not work well with pens.

If anything, hardware partners went out of their way with innovative ideas and products to make Windows work in Microsoft-mandated tablets. And let's not forget that it was Microsoft itself that, well into the lead-up to the 2002 Tablet PC introduction, began pushing convertible notebooks rather than tablets. Apparently, the company had so little faith in its own Tablet PC project that it seemed safer to introduce the Tablet PC Edition of Windows XP on a notebook with a digitizer screen rather than a true tablet. That of course, made tablet PCs bigger and bulkier and more expensive.

Let's also not forget that Microsoft mandated an active digitizer for the 2002 Tablet PC because active pens better emulated the way a mouse (and with it, Windows) worked. Touch was definitely not part of the Tablet PC.

Microsoft's hardware partners did the absolute best they could within the great constraints of the Windows OS. In the 1990s, companies like GRiD, Fujitsu, Toshiba, NEC, IBM, Samsung, Compaq and many others came up with numerous tablet computer solutions trying to somehow make Windows work in smaller, lighter, handier platforms without physical keyboards. In the 2000s, a whole roster of hardware partners came up with tablet and tablet convertible hardware when Bill Gates proclaimed that by 2006, tablets would be the most popular form of PCs in America. They (Motion Computing, Fujitsu, Acer, Toshiba, Panasonic, etc.) invested the money and they carried the risk, not Microsoft.

Add to that the unsung heroes of the tablet computer form factors, the companies that made all those vertical market tablets for applications where it simply wasn't feasible to carry around a big laptop. They made do with what they had on the operating system side. And they did a remarkable job.

To now complain about "partner failures" is simply asinine. And given that even now, hardware partners will have to decide whether to bet on x86 Windows 8 or ARM Windows RT, will they again be blamed if one or both flavors of Windows 8 fail to make inroads against the iPad and Android tablets?

Posted by conradb212 at June 26, 2012 10:47 PM

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